PRESS RELEASE
A luxury collaboration brand, INKAR, is launched on 9th November, 2022. INKAR is a manifestation of identity that brings the latest technologies, the finest materials, and the talents together.
The first collaboration is with the world's most famous-design studio Pininfarina. Together, we created a limited edition of only 99 iPhone cases for 13 Pro and 14 Pro each, at a price starting from 10,000 USD. Among the 99 cases, 5 are distinguished by exclusive redline silver cases, hand drawn by Italian artisans, giving life to a hyper exclusive 5 pieces edition in the context of a limited series
The cases will be available via online store on 1st December, 2022 (UTC). These cases are the very first iPhone cases designed by Pininfarina in its history, with full customization. Each case has a serial number engraved to record its rare existence. Materials are selected with highest quality, including the sustainable solution of using dead-stock leathers of renowned Pininfarina automobiles.
The extraordinary cases were inspired by the Pininfarina Modulo, a legendary concept car, an icon and a milestone in the history of Pininfarina. It made its world debut at the 1970 Geneva Motor Show and it won 22 international design awards.
Pininfarina design team has beautifully crafted the detailed design of Pininfarina Modulo into the cases, such as its 24 holes in the engine cover, its elegant and unprecedented curve, and its delicate yet strong redline. The cases are carefully crafted one by one in Italy, at one of the finest factories that produces luxury goods using the latest technology. During the two-year development period, we honed the details to the nearest 0.1mm.
Paolo Lugaro, Pininfarina lead designer said “The most difficult part of this project was to embody all the Pininfarina values – purity, elegance, innovation and sophistication – as well as the Pininfarina “one to one” atelier legacy – through several customization options in such a small product. There was absolutely no space for mistake and we, together, did an excellent job.”
For customization, there are 5 colors, 2 lens leathers, and 10 plates made of leathers, natural wood, carbon fiber, and aluminum, available for customers to select from. As a certificate of these exclusive cases, an NFT will be issued and will also serve as an exclusive membership with pre-order opportunities of upcoming INKAR collaborations.
A portion of our proceeds will be donated to The UN Refugee Agency, UNHCR.
■ABOUT INKAR
INKAR is a manifestation of identity, a vehicle for your soul (KAR) not limited by the physical world. A luxury collaboration brand that brings the latest technologies, the finest materials, and the talents together. INKAR provides a superior experience that transcends boundaries between real and virtual worlds that embarks on a journey of absolute creative freedom.
■ABOUT PININFARINA
Pininfarina is an Italian car design firm and coachbuilder, headquartered in Italy. As a global icon of Italian style, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation.
Pininfarina have collaborated with world-leading luxury goods companies, from supercar brands (Ferrari, Maserati, Alfa Romeo) and yachts (Princess and Oceanco) to residential (Cyrela and Excem Real Estate) as well as consumer products (Visconti & LVMH). Rooted in the goal of humanizing innovation and technology, Pininfarina creates designs both aesthetically powerful and boundary-pushing, with unique user experiences merging physical and digital worlds.
■PRODUCT INFORMATION
Website: https://inkar.io
Online store: https://shop.inkar.io
Available from December 1st, 2022
Retail Price:
・95 cases at 10,000 USD
・5 exclusive redline silver cases at 12,000 USD
■PRESS CONTACT
Risa Kinoshita
Brand Manager
kinoshita@3rd-inc.jp
Kensho Mori
mori-k@3rd-inc.jp